In 2026, every other business is planning to go online. There are plenty of reasons behind this decision to launch an online website. But are you sure about the website structure or layout? Deciding on your new website design can be similar to drawing a map for a new house. There is no point in building the website till you have complete clarity on the same.
Having a good website design is not just for the users. It also helps in making browsing and purchasing seamless for your customers. Further, the ideal website design can also assist in search engine rankings for target keywords. A lot of people keep making this mistake of starting the design right away. The website platform layout plays a very important role in business.
Nowadays, your customers are not going to like a messy or unstructured website layout. Instead of serving as your face of business online, an unplanned website can push your customers away. In this guide, let’s explore the tips and suggestions to plan the website structure before starting the website development.
Understand Your Goals First
Before you take the very first step towards your website design, try to check your business goals. Also, try to understand the target market and audience for a better approach. For example, some businesses are selling products directly, while others want engagement over a phone call or email.
Your business goal will decide what web pages you need for your website. For example, an e-commerce online store needs shop pages with products and categories. On the other hand, a service business needs services and consultation pages. As long as you know your business goal and potential customers, you can pick the right pages to include for lead generation and sales.
Know Your Target Audience
The next step is to think in-depth about the target customers and demographics. In other words, you need to check who will visit the website and what they will look for. Every different customer base will have a different set of requirements and needs.
After the customer analysis, you also need to check the expectations of the target visitors. Like, a young person might need quick information with many pictures. An older or professional audience will expect some authoritative content, case studies, and others to check. Your website design should be there to help them with information and ease the customer journey.
In a simple approach, if a customer finds what they are looking for in just 3-4 clicks, your website design is great. It will also lead to more customer satisfaction in the future.
List Your Main Pages
Once you’re aware of both objectives and target customers, now is the time to list out your main pages. A lot of business websites have a few basic sections, such as Home Page, About Us, Services, Products, Contact Us, and more. You’ll also prefer to have a gallery or blog page to showcase your work.
List down all these things on paper and plan the website designs accordingly. The top-level pages should be on the website menu, followed by the other subpages and products. Always try to keep your menu and sub-menu smaller for better clarity and control.
Create a Simple Sitemap
Now, you need to put up all kinds of smaller details in the sitemap. This is your website tree with all kinds of sub-level pages below it. For example, if you have Services Pages in the menu, the specific service pages will fall under it.
The sitemap will assist in organizing the information without crowding everyone with too much information. Additionally, every service subpage needs to have a clear purpose to serve with customer objectives.
Plan for Mobile Devices
In 2026, the majority of customers have gone to mobile or handheld devices for browsing. Your website needs to be working flawlessly on all mobile devices. The easier the site loads on mobile devices, the higher the chances of sales and conversions.
The website pages should be properly optimized to load on desktop and mobile devices. While planning the business layout, you need to think of the mobile view as well. The menus on the mobile devices need to zoom in and out using the thumb. The text of website pages should be easy to read without zooming in.
Focus on Simple SEO
While launching a new website, Search engine optimization (SEO) should be in your marketing plan. The majority of search engines prefer websites that are well-structured and visually creative in design. It’ll have proper pages and a logical structure hierarchy. It helps Google bots to understand more about the website or business.
Another SEO tip for a website is to use target keywords and simple names for pages. The more page names match the search phrases, the higher the chances of a better ranking. It helps in making your website more visible to search engine platforms and customers.
Check Your Competitors
Always feel free to check your competitor’s websites before finalizing your designs. Check their website to see what they are doing better and what areas they are lacking. It will give you new ideas and even show areas that need your complete attention. The thing is not copy from the competitors but to gain the ideas.
For example, if all the websites have a “Frequently Asked Questions” section, you should also keep it on your website. Check how they are organizing ideas and information to plan your web page layouts.
Plan a Layout Wireframe
Once your website’s sitemap is ready, with the usual sketch, go ahead. Now is the time to create a wireframe of the website pages for an architecture overview. Rather than making them attractive and pretty, wireframes are for better understanding. In simple words, it will show where the logo, menu, images, and text will go on each page.
Planning a layout wireframe gives you a broader look at the website design. No matter if you do it on a digital whiteboard or paper, you can have a better idea about everything. You wouldn’t have to know coding or designing to check your website wireframes.
Get Your Ideal Website Design With Toyavi Technology!
If you need to launch a new website with proper planning and support, choose Toyavi Technology. Being a trusted IT company in India, the company specializes in delivering the best websites to new businesses. No matter if you’re just starting in the market or already serving customers, a creative website always helps.
With years of experience and expertise, we provide the best website design at affordable prices. Our team ensures that the website remains functional while being attractive too. If you’re really focusing on a creative and personalized website for business, Toyavi Technology can be a great partner. We are always open to listening to new ideas and requirements before delivering the website.
Not just desktops, the website designers ensure that the website is perfectly optimized for mobile and handheld devices. Along with website development, we also provide comprehensive marketing strategies. From SEO (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing), and digital marketing, we ensure that your business stands out among the competition. We do the hard work to ensure that your website pops up whenever customers search for relevant products or services.
At Toyavi Technology, we work with all kinds of businesses with high-quality websites and marketing solutions. Hire us for top-notch website designing with step-by-step support throughout the journey. Get the best technology solutions and frameworks to launch and run your business online.